“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale.

Without data, we have no insight into what’s working; no way to make improvements; no foundation for calculating a return; and no foundation to build a strong relationship.

I understand the importance of giving you as much detail as possible about the network, the audience, engagements, and more, straight from the networks themselves. No smoke and mirrors – just facts.