By 1874, J.T.S. Brown, Sr. and his brother George Garvin Brown, were in a disagreement over the quality of the product they were producing. George favored higher quality with higher prices, but J.T.S. wanted to cater to a wider audience with a cheaper, less potent whiskey. George left to start what would become Brown-Forman, and J.T.S., Sr. brought his kids into the company, changing the name to J.T.S. Brown and Sons.